Stacy Feehery / Senior Social Strategy Leader

Contribution:

> Designed a comprehensive social strategy for the Facebook IQ sub-brand including channel roles and content streams.

> Wrote creative briefs.

> Produced sizzle and social assets to support The Future of AR/VR.

> Collaborated with global media partners to reach target.

> > Produced LinkedIn Live to reach high value target, generating 302 RSVP’s from global agency and brandside leaders.

Contribution:

> Designed a comprehensive social strategy for the Facebook IQ sub-brand including channel roles and content streams.

> Wrote creative briefs.

> Produced sizzle and social assets to support The 2021 Creative Forecast.

> Collaborated with global media partners to reach target.

> Produced LinkedIn Live to reach high value target, generating 338 RSVP’s from global agency and brandside leaders.

Contribution:

> Social strategy and creative development of Tweet storm promoting the Domino's Emoji Ordering press release and Twitter partnership. Cannes Lions case study here.

Contribution:

> Designed a comprehensive social strategy for the Facebook IQ sub-brand including channel roles and content streams.

> Wrote creative briefs.

> Produced sizzle and social assets to support Culture Rising.

> Collaborated with global media partners to reach target.

Contribution:

> Page development, social listening and responding to social users talking about The Society of Good Taste which relaunched Grey Poupon after 16 years.

Contribution:

> The brand kicked off it's Twitter-centric campaign targeting random people using the hashtag #FML. Typically meaning "Fuck My Life", JELL-O wanted to --- and did --- give the phrase a new meaning of fun.

> Led social team identifying #FML tweets and sending care packages.

In an agency long ago, someone once told me I couldn’t put what I thought into a client deck. I could only write it, if it had data behind it. So I made my own deck. Here’s Volume 2.

Contribution:

> Brief development and production of video with agency partners.

Contribution:

> Designed a comprehensive social strategy for the Facebook IQ sub-brand including channel roles and content streams.

> Wrote creative briefs.

> Produced sizzle and social assets to support The Future of Creativity.

> Collaborated with global media partners to reach target.

In an agency long ago, someone once told me I couldn’t put what I thought into a client deck. I could only write it, if it had data behind it. So I made my own deck. Here’s Volume 1 .

Contribution:

> CP+B launched a Pinterest-based non-profit project presenting tattoos as a healing option for mastectomy patients. I volunteered my time to help create the Pinterest page, create buzz around the idea, work with the PR team to talk about it with publications, and source artists.

Contribution:

Keeping in line with JELL-O’s mission to “Fun Things Up”, post Super Bowl the brand celebrated the runner-up by announcing it would honor the San Francisco 49ers and its fans with free JELL-O “Pudding Drops” throughout the city.

We added a web browser plug-in called “Baltimore Blocker” to our funthingsup.com campaign site. Once installed, it replaced any online text mentions of Baltimore or the game itself with “blah” and related images with that of a cat.

In an agency long ago, someone once told me I couldn’t put what I thought into a client deck. I could only write it, if it had data behind it. So I made my own deck. Here’s Volume 3.

Contribution:

> CP+B surveyed 1,000 guys about five fundamentals: happiness, optimism, social status, income, and relationships. The results found more than 60% of tuckers report being happier on the job, 10% more likely to report being socially outgoing, 22% more likely to say they’re optimistic about the future, report 19% higher income than non-tuckers, and are 8% more likely to report they date often.

> Via Instagram and Twitter we targeted both men and women talking about tucking with The Tuck Effect video content. For those who Instagrammed and Tweeted about the campaign, we responded in-kind with pointed and off the cuff custom responses.

Contribution:

> Led social team listening, responding, and fulfillment supporting The Professionals Collection campaign.